Jeep is adding two new colors to the list for the 2023 Wrangler: Earl and Reign.

The Earl paint color was first showed on the Gladiator Farout concept in 2020, which is a gray color with hints of aquamarine. The 2023 Wrangler is also available in purple again, with the arrival of the limited-production Reign color.

“We received a lot of positive feedback on Earl when it debuted on the Gladiator Farout concept, and we work to deliver what our customers tell us they want,” said Jim Morrison, senior vice president and head of Jeep brand North America. “These limited-run colors like Earl and Reign draw a huge enthusiast following because they’re exciting, authentic and stand out, much like the Jeep community.”

The Earl color lists for $395, while Reign is priced at $495.


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