LinkedIn can be a great tool when wielded correctly. It can grow your business, help with hiring and create connections in your industry. According to LinkedIn, pages with complete information get 30% more weekly views. When creating a business LinkedIn page be sure to fill the following out:

  • Profile photos. Place your company’s logo in the profile photo; don’t forget to add a background photo as well.
  • Overview. This is a great place to put your company’s mission statement. Consider sharing your company’s values and goals here as well, but keep it short and succinct to get your message across without overwhelming visitors to your page.
  • Organization info. This information is extremely important to include, especially if you are planning to hire employees through LinkedIn. Make sure to input your website URL if you have one, along with location, industry and company size.

Discover more about social media trends here and learn hiring tips here.


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