With more and more consumers are seeking out that “rural living” ideal, an increasing number of retailers are tailoring their assortments to meet the demands of the growing farm, pet and ranch market.

Patrick Ansel opened the first Family Farm Stores in Dumas, Texas, in October 1998. The son of a Nebraskan rancher who became a feed store owner, Ansel spent 16 years working for a chain of farm stores before opening his own 10,000-square-foot store on 2.5 acres of land.

In the June issue of Hardware Retailing magazine, he shared how he has built a successful pet, farm and ranch department at his stores. Below, see how he is merchandising pet food and accessories, chicks, farm and ranch supplies and more to make it easy for customers to find what they need. 




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