Twelve months ago, Ghost Drops was in the shadows of the legacy market. Now, the most popular brand in Canada is taking centre-stage on Toronto’s trendy Queen Street West.
TORONTO, ON [April 19] – Ghost Drops opens a new flagship retail store in the heart of Toronto’s Queen West neighbourhood, as it capitalizes on its market dominance.
The brand’s rise from the legacy market is unprecedented. Since its launch in Ontario, Ghost Drops is the most-searched cannabis brand on the OCS (Ontario Cannabis Store) website and has the two top-selling premium cannabis products in the market.
And the brand continues to rise, with the grand opening of its first store, a hub for cannabis connoisseurs, this past April 16 at 1184 Queen West Street.
Ghost Drops president and co-founder John Dean Durante says the store opening is monumental for the company and its followers.
“We are not launching this store just to have a store,” Durante says. “Our community has been with us since the early days and the goal has always been to provide them the ultimate consumer experience. This store is a place we can connect with our loyal fan base in a very tangible way. Our ambition is clear: we will continue to raise the bar in this space.”
The flagship store will carry Ghost Drops’ award-winning cannabis in all formats, alongside ultra-select curated craft flower from other brands, including never-experienced-before cannabis from partners Ghost Drops is helping to launch.
Travis Fleetwood, aka Organik, Ghost Drops creative director and co-founder, says visitors will experience something special.
“What we’ve created is unique, aesthetically bold, with expert staff and hand-picked craft products. This store will become a destination for cannabis connoisseurs and a new home for our community. We’re excited to continue curating culture in the heart of the city.”
Another unique retail element is a defining collab with 6ix Donutz in the adjoining space. 6ix Donutz is known for its sought-out customizable mini donuts that have become a Toronto favourite. This strategic move allows 6ix Donutz to capitalize on its expansion to brick-and-mortar locations.
Ghost Drops’ rapid rise from the legacy market to the top of the legal market is no accident. The brand house does things differently – charting a different course for growth within an industry experiencing well-documented growing pains.
While illicit market sales still account for about half of all cannabis in Ontario, and with several high-profile legal market companies recently laying off staff, closing facilities, and merging, Ghost Drops has proven its brand house partnership approach is the way forward.
“I believe we’ve broken the mold,” says Ghost Drops CEO Gene Bernaudo. “We are a local Ontario cannabis company that partners with the best breeders and growers. We’re committed to growing this market by converting legacy consumers into legal consumers and by helping elevate other legacy brands into the legal market alongside us. The blueprint we’ve created is working.”
Media members are welcome to attend the Ghost Drops 4/20 party at Ultraviolet Nightclub at 1096 Queen Street West, Toronto from 9PM – 11PM. Please email Chrissy Newton at email@example.com to RSVP. Space is limited.
About Ghost Drops
Ghost Drops is redefining cannabis in Canada. Through exclusive partnerships with award-winning legacy market breeders and cultivators, the Ghost Drops model delivers to the legal market the very best in homegrown, small batch, craft cannabis. Established in the legacy market to disrupt the status quo, Ghost Drops built a loyal cult following by setting the standard of cannabis excellence. Now in the legal market, the Ghost Drops business model combines branded cannabis products and retail with the new frontier of crypto to deliver the most unique play the industry has ever seen.
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