Forward Thinking

Understanding and connecting with your entire customer base is key to a successful business. Discover how to build relationships with the next generation of customers.

Catching Up With Gen Z
As Gen Z amasses more buying power, it is important to understand the psychology behind their purchases. Hear from two members of Gen Z and discover their thoughts on customer service and consumer tendencies.

Social Media Savvy
Social media is a great way to connect with younger customers. Discover social media best practices and influencer marketing and Instagram reel examples from Taylor’s Do it Center and Pleasants Hardware social media pages.


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