Understanding and connecting with your entire customer base is key to a successful business. Discover how to build relationships with the next generation of customers.
Catching Up With Gen Z
As Gen Z amasses more buying power, it is important to understand the psychology behind their purchases. Hear from two members of Gen Z and discover their thoughts on customer service and consumer tendencies.
Social Media Savvy
Social media is a great way to connect with younger customers. Discover social media best practices and influencer marketing and Instagram reel examples from Taylor’s Do it Center and Pleasants Hardware social media pages.