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A record 196.7 million Americans shopped in stores and online during the 2022 Thanksgiving weekend, which included the five-day holiday shopping period from Thanksgiving Day through Cyber Monday, according to the annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. The total number of shoppers grew by nearly 17 million from 2021 which is the highest figure since NRF first started tracking this data in 2017.
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