Beginning January 5, The Home Depot has expanded its Pro Xtra loyalty program, unveiling three new membership tiers and new benefits for professional contractors and builders, which represents at $450 billion marketplace. When customers enroll in Pro Xtra, they gain access to specialized perks, business tools to better manage and grow their businesses, exclusive sales and events in stores and online, paint rewards and more.
Every dollar spent counts toward earning rewards while also allowing members to unlock the next level of Pro Xtra benefits. As new tiers are unlocked, Pros access additional perks such as a new Elite Support Line for prioritized, exclusive assistance for business needs, VIP experiences, account management services with personalized purchase support from Home Depot experts and preferred pricing. Additional benefits for members of all tiers will be released throughout the year.
“Pros make up about 10% of The Home Depot’s customer base and approximately half of our sales,” says Hector Padilla, executive vice president of outside sales and service for The Home Depot. “To serve the Pro, it’s about removing friction through a variety of products and capabilities, whether they visit a Home Depot store for a last-minute need on the way to a job or plan a larger purchase in advance to be delivered to the jobsite. We’re focused on serving the Pro no matter where, when and how they choose to shop with The Home Depot.”
See how The Home Depot performed financially in the third quarter of 2022 here.