Growing up and working in the Bay Area of California, Eric Hassett has been surrounded by and interested in technology his whole life. He owns five Hassett Hardware stores in the Bay Area, each utilizing technology to make employees’ jobs more effective and provide a high level of customer service. Not every retailer is comfortable with technology or can afford the top-of-line technologies available, but here Hassett shares guidelines for how to dive into technology and get started adding tech to your operation. 

Stay in your comfort zone. Hassett says it’s important for a business owner or manager to stretch themselves and expect their employees to grow, but when it comes to technology, it’s often better to stick to what’s comfortable. 

“If a retailer isn’t comfortable with technology, they are not going to put in the effort and energy needed to make it succeed,” he says. 

Hassett recommends only bringing in the technology that makes sense for your operation. Consider your employees’ comfort levels for using the technology and whether it will actually improve your business and better serve customers. 

Eliminate pen and paper. Hassett suggests looking at areas of your operation still utilizing pen and paper methods to see if there are technologies that can make those processes easier and more efficient. 

“Anytime you are manually doing something more than two or three times a week, it can be a good indicator that maybe technology could help make the job easier,” he says. 

For example, Hassett has set up a Google Form checklist so all of his delivery drivers know what they have to do each time they drive a truck, including tasks like cleaning out the van and making sure it’s filled with gas. 

“It is important to me that we have vehicles that are safe, clean and look good and the delivery person always has the right items when they go out to the customer’s house,” he says. “Now, I have a spreadsheet so I can see who checked it and when it was checked and track those tasks to be sure our delivery fleet is up to par.”

The 2022 NHPA All-Industry Conference focused on people, products and technology. Learn more from conference speakers about how to add and utilize technology at your operation here.


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